Definition: I put the needs of others first. Service is an attitude and way of being.
- I am kind and proficient
- I am a learner and a teacher
- I choose to do hard work regardless of notoriety
- I choose to see the best in others and develop rapport with them
There is a certain logic to how we’ve developed these company principles. Once you understand the core concept of customer value, and truly know that is our first value, then you might well ask, “How do I put that customer value into action, given that I’m not cultivating crops or teaching schoolchildren?” In the professional services industry, the way we convert that is through “serving others.”
Perhaps we could admit this to be code for “doing the job people expect us to do as consultants.” Once you understand the first principle within a customer service context, we want to underscore that we care about each individual being able to maximize their contribution. So, next you should ask yourself, “What can I do that matters that no one else can do?” And here Decisive Data’s third principle provides an answer: Be original!
“I have a unique combination of skills, character, and history that no one else does.” The sequence is in fact intentional and important. The more you are an integrated person, the better you’ll be at this job. The more you encourage others in their unique skills and contributions, the more you receive that in return. Here is another one of those virtuous cycles, and we can, so to speak, “leverage” positive modelling and imitation.
Of course, this sequence inevitably results in sticky situations where people are quite literally challenged. No one said this was going to be easy, and the consultant life is saturated with challenges. This means that when we find ourselves in hard situations – and here comes the next DD principle – we have grit! We persevere, and grit helps us reach the finish line.
The first principle is customer value. This is the center of gravity around which all other principles revolve. First and foremost, we accomplish this by serving others. You ask, “How can I serve others in a way that is unique to me?” We know you are unique, so be original. Establish your identity with your professionalism (this is more than just the talents or skills that you offer to customers). When these talents and skills are converted from latent to actual energy, it is often because of the challenges that one faces in consulting. You need to be aware of challenges ahead and have grit. Once the job is finished, continue to pursue excellence by taking the knowledge gleaned from one job and let it inform the next project. And ultimately, we need to always have fun: realize we are more than just working automatons and do it together in community.
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