In college athletics, revenue generating teams keep an athletic department afloat. This client sought increased visibility into ticket sales for one of their revenue generating teams. The client had the data, but lacked the visual tools required to identify correlations and maximize revenue through ticket sales.
We engaged this client in thorough discussions about their data. We identified the metrics they care about most and helps them make connections to how these metrics could contribute to their revenue goals. We developed a dashboard that leverages their schedule, stadium section occupancy, accrued revenue, and money left on the table for each game. This helps them optimize ticket prices by game and section.