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Customer Case Studies

Pharmaceuticals: Physician Engagement

The Challenge

Marketing data can help answer important questions about customer engagement.  This dashboard explores how a pharmaceutical company reaches out to physicians via three campaign types: email, mail, and in-person visits.  The data includes information about how and when physicians were contacted, how many prescriptions they wrote, and for which drugs.

The Solution

Pharmaceutical companies can use this information to strategically choose how best to contact physicians. They can also identify physicians who are receptive to prescribing new drugs. Subsequently, any company seeking to optimize its marketing efforts and target high-potential customers can leverage these concepts.